IT peripherals maker Amkette launched a new device ‘EvoTV’ priced at Rs 9,995, which will allow users to surf Internet on their television sets in the same way they do on their computers.
The company is betting big on the device and expects as much as 50 per cent of its revenues to come from the product.
Similar to Apple TV, EvoTV is a digital media device which allows users to access content like videos, games and websites using WiFi and broadband connection. It comes with a remote that acts like a mouse and has a mic to facilitate conversations on VoIP (like Skype).
“We are aiming at 70-75 per cent growth in revenues with this product. In the fiscal ended March, we had revenue of Rs 80 crore… This year, we expect EvoTV to contribute about 50 per cent of our revenues,” Amkette Chief Executive Officer Rajiv K Bapna told PTI.
The Android operating system-based device will be available by June-end in Delhi (and NCR), Mumbai, Bangalore and Kolkata, and will be launched in 40 cities by the end of August this year.
Once known for its floppy drives, Amkette’s current product range includes wireless keyboards, flash storage and audio peripherals.