Zynga is expected to unveil its playbook at its second “Unleashed” event tomorrow, including a line-up of games that will be released over the next several months.
The event, starting at 10:30 a.m., will be hosted by the company’s CEO Mark Pincus at its swanky San Francisco headquarters.
There is a lot of suspense about this event. Last week, Zynga sent reporters red boxes, consisting of only an invitation folded into the shape of an paper airplane. The message was cryptic, and people are hoping they are going to announce a new set of products.
Indeed, Zynga — which is known for social game hits on Facebook, like FarmVille, CityVille and Words with Friends — is probably looking for a catalyst. The company’s stock traded higher today based on buzz ahead of tomorrow’s event, but it is still down 40 percent since its IPO in December.
It is certain that Pincus and other executives will introduce a number of new mobile and social games onstage tomorrow. Included in that, we will likely see a game or two from its supremely popular ‘Ville franchise, as well as games from the company’s two major genres, including casino and arcade. Any mobile announcements will be particularly important as smartphones become a significant driver of growth going forward.
Lets see what we have in the Zynga store for tomorrow.