Amazon is ramping up to release the new Kindle Fire later this year. Amazon is stepping up to the competition offered by Google and its newly announced Nexus 7.
According to AllThingsD, Amazon aims to keep things fresh — updating the tablet with a thinner profile, a 1,280 x 800 resolution display and a built-in camera. Not only will the new display apparently make it sharper and more vibrant, it will give it a different aspect ratio, as well. In other words, the display has an entirely new width-to-height ratio.
“The really interesting thing here is that the screen shape is changing slightly: From an aspect ratio of 1.71 (tall and narrow in its standard Portrait mode) to an aspect ratio of 1.60,” DisplayMate President Raymond Soneira told AllThingsD, when asked about what that means.
According to sources “familiar with Amazon’s plans,” the tablet is slated for a late Q3 launch, agreeing with its previously rumored July / August debut. The finer details — like the unit’s price and internal specs are still unknown, but we’ll let you know as soon as we hear anything. But with Apple, the market leader for tablets, said to be prepping the so-called iPad “Mini” — a smaller version of its hugely popular tablet — for a fall launch, Amazon’s effort has become that much more urgent.
In short, the game is on for a new range of tablets.