Thanksgiving Day online traffic increased 71% in 2012 versus 2011 as the top 500 retail sites received more than 181 million total US visits. So far this Holiday week of online traffic to the top retail sites is up 8% on average. Retail traffic also increased 46% on Thanksgiving Day 2012 versus the day before.
The top five visited retail sites all saw growth on Thanksgiving Day 2012 versus the previous day. Amazon.com was the top visited retail site on Thanksgiving Day followed by Walmart, Target and Best Buy. Sears jumped up to the top 5 after ranking 6th the day before. Among the top 5 sites, BestBuy saw the biggest day-over-day growth at 104%.
Thanksgiving Day ranked as 3rd highest transaction day in 2011 and perhaps there was an increase in email volume in 2012 as retailers got the word even more. In 2011, Cyber Monday, Black Friday and Thanksgiving were the top 3 Email Transaction days during the holiday season.
Keep checking back for more holiday updates as we share the latest insights.