In a move that is starting to get very popular among e-commerce sites, Flipkart, India’s largest consumer e-commerce player has adding a marketplace to its already established e-commerce platform.
The marketplace has been integrated with the existing website just like Amazon, where the interface for the consumer doesn’t change but they get to choose their supplier based on aspects such as different prices, immediate availability and delivery schedule.
As on date, Flipkart has roped in 50 sellers covering different business verticals, including books, media, and consumer electronics. Clothes, shoes and other categories will be added later, it said in a statement issued on Saturday.
“In the last 12 months, more than 80 million unique visitors have come to Flipkart. Five out of six online Indians visit our website. Sellers on Flipkart will get access to this vast user base,” said Sachin Bansal, CEO and co-founder, Flipkart. The firm said it has 1 million visits every day.
Flipkart said the customers will continue to enjoy cash-on-delivery/EMI options and routine return/replacement policies. Flipkart will take care of shipping and doorstep delivery through its logistics partners.
Flipkart adds to the list of e-commerce companies who have adopted marketplaces like Infibeam, BuyThePrice.com, etc.