Nokia said it would continue to offer relevant innovations to the 18-24-year-old consumers at affordable price points to maintain momentum in the smartphone category.
Launching Nokia Asha 501, the new generation of smartphones to run on Asha Platform, Viral Oza, Director Marketing, Nokia India said the digital consumer would get a better experience through the new offering. The handset that works on the principle of fast swipe has majority of applications developed by Indian developers.
“Indian developers are more cued in to the way Indian consumers things. Cricket for example, is a big sport here. Hence, it is imperative to have cricket games on the handset. A developer elsewhere, perhaps would not appreciate this aspect while developing a phone app,” Oza explained.
A swipe unlocks the handset, closes apps and could be used to shift between home screen or fast lane. Fast lane enables the user to see the present, past and future usage details. Oza said the Asha platform provides developers with an open, standards-based environment for creating quality apps for consumers.
Apps created for Nokia Asha 501 would be compatible with future Asha platform devices.
Image Credit: Nokia India