At FindYogi we have been quantifying the features of mobile phones to make it easier for consumers to make a buying decision. As a function of the features and price of the phone, we have devised a ‘value for money‘ score for each phone. We call it the FindYogi Index. This is the simplest way to analyze a phone before buying. The response from our users regarding this Index has been very encouraging.
In This little report we have analysed the mobiles from popular brands in the Indian market for how they stand on the Value For Money Index in various price segments.
The Key Data Points of the Report:
1. Total 566 mobile phones from 9 brands are considered in the report.
2. Rs.10K-21K range is the favourite price point for Indian mobile market as brands can afford to assemble high end features and yet keep the price within reach of the consumers.
3. Samsung, true to its market leader stand, has well distributed Index score. It has some affordable models and still there is a good set of models that command a premium price as compared to peers from other brands that have similar features.
4. Micromax, Karbonn and Lava enjoy comfortable status of high Value For Money Index for most of their models but they have very few options when it comes to price range of above Rs.10K.
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