[ This article has been contributed by Venkat Reddy Bobbili, CEO shaadiinvite.com and our community builder from Hyderabad ]
Vipul Taneja, Founder Energizer media kicked off the session and explained the various techniques to optimize the landing pages of a website. He spoke on the various ways to make a web page look, feel and work better and emphasized on the need to keep things simple. His presentation can be found here http://www.slideshare.net/tanejavipul1/landing-pages-and-its-optimisation1.
Next speaker was Saptarshi Roy Chaudhury, VP Marketing at [x]cube LABS/Purple Talk Inc. who stressed on having exceptional, inspirational and unique content for great marketing. He impressed the audience by explaining the different ways of making content and the benefits of extraordinary content. He added that in his experience having funny content gives unsual increase in the hits of a webpage. Find his presentation here http://www.slideshare.net/slideshow/embed_code/26670331#
The third to speak was Munaz Anjum, ecommerce consultant at Kensium Solutions who tried to explain the importance of web 3.0. He feels the need to concentrate less on content and more on concept. Staying true to his point most of his presentation focused on Semantic web and why google transformed from Search Engine to Knowledge engine and how it is now transforming into Answer engine.
The next to take the podium was Gayathri Choda, Founder & CEO Datapub who enchanted the audience with her insights on Search Analytics. She suggested startups should have a proper search engine implemented on their website so that they can know what content their users are looking for and what new content they can add. Her profound knowledge about SEO helped the audience gain awareness about using different tools to understand and better their websites’ performance.
The last speaker was Raghavendra Satish Peri. He is Trainer and Consultant for Digital Marketing at Digitalchallenger.com and he is an Accessibility specialist. He wants to raise awareness on the topic of web accessibility, himself being visually impaired his aim to make the web more friendly towards visually impaired. He highlighted that visually impaired are also tech-savy and emphasized the need to have description being written to images and infographics. For more insights into web accessibility check his blog here http://digitalchallenger.com/category/web-accessibility/
Towards the end of the event, there was a Q&A session where speakers had an engaging discussion into challenges faced by the various members in the audience from digital marketing perspective. Setting aside the facts that the mikes posed problems regularly and small display of the screen, idoneseo managed pull out a good event. Hope they come up with more events to help the entrepreneurs across India.