Germin8, a Big Data analytics company, has raised USD 3 million in Series-A funding from Kalaari Capital. The funds will be used to strengthen Germin8’s position in India through increased sales and marketing, and fuel itsforay into international markets. A significant portion of the funds will also be deployed for R&D and new product development.
Germin8’s main product is called Explic8 and is used by companies to understand what their stakeholders are saying about them, their products and services and their competitors in public (social media, news sites) and in private (emails, surveys, chats, calls).
According to Kumar Shiralagi, Managing Director, Kalaari Capital, “We believe that in a competitive, evolving landscape, Germin8 has all the ingredients to be a global player especially because of the strength and flexibility of its technology platform, and its strong focus on innovation and customer satisfaction”. Underscoring the importance of this investment, Kumar added, “Today no company can afford to underestimate the impact of social media on its business and Germin8 allows companies to monitor, analyse and take the right business decisions in a timely way.”
“This is an important milestone for Germin8. Since our launch in 2012, we’ve been adding value to our customers in India by delivering actionable insights and analytics. With this investment by Kalaari Capital, we hope to make our technology available to companies outside India as well, even as we aim to consolidate our position as a significant analytics player in the Indian market,” says Ranjit Nair, CEO of Germin8.
Earlier, Germin8 received $2.4M in Angel funding in Jan 2013.