To motivate employees and strengthen team bonds, one can go beyond traditional gifts with unforgettable and customized experiences like scuba diving and skydiving using AdvantageClub.ai. Generational shifts have driven a preference for digital choices, with 88% of millennials and Gen Z employees favoring personalized gifting options over pre-selected items. According to a study by Technopak, this shift aligns with the growing corporate gifting market in India, estimated at Rs. 12,000 crore and expanding by over 200% annually. Digital gifting offers an opportunity for companies to make their workplaces more engaging and even more flexible. Its outcomes result in a positive culture, which means enhanced celebrations of festivals while contributing to long-term employee engagement and retention.
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