Categories: Uncategorized

Bob Mansfield Stayed at Apple After CEO Tim Cook Offered Him ‘Exorbitant’ $2M-per-month

Details on the behind-the-scenes politics were published on Wednesday in a feature byBloomberg Businessweek. It revealed that Cook “nearly witnessed an insurrection” after Mansfield’s retirement and replacement were announced.

“According to three people familiar with the sequence of events, several senior engineers on Mansfield’s team vociferously complained to Cook about reporting to his replacement, Dan Riccio, who they felt was unprepared for the magnitude of the role,” authors Brad Stone, Adam Satariano and Peter Burrows wrote. “In response, Cook approached Mansfield and offered him an exorbitant package of cash and stock worth around $2 million a month to stay on at Apple as an adviser and help manage the hardware engineering team.”

Publicly, Apple announced in June that Mansfield, the company’s head of hardware engineering, would retire after a 13-year stint with the company. But in August, the company announced that Mansfield would instead stay with Apple to work on “future products,” and would report directly to Cook.

Apple’s Bob Mansfield. | Source: Apple

Wednesday’s report characterizes the “public reversal” in retaining Mansfield as part of the new Apple being formed after the death of co-founder Steve Jobs. Employees who spoke with Bloomberg indicated that Apple has more office politics than before Jobs, and there is a lingering concern that the corporate culture could be diluted, but they also say that under Cook, employees are happier with fewer “frantic calls at midnight” or pressure on engineers to cancel vacations.

“No one would say Apple is better off without Steve Jobs,” the report said. “But to a surprising degree, it’s doing fine.”

Via: Apple Insider

Prateek Panda

Prateek is the Founder of TheTechPanda. He's passionate about technology startups and entrepreneurship and enjoys speaking to new founders every day. Prateek has also been consistently regarded as one of the top marketing experts in the region.

Recent Posts

Disrupting Fintech: How product studios are transforming financial services

In the rapidly evolving financial technology landscape, innovative product studios are emerging as powerful catalysts…

4 days ago

Harnessing the power of AI: Preparing today’s workforce for tomorrow’s challenges

In an era defined by rapid technological advancement, Artificial Intelligence (AI) stands as a transformative…

4 days ago

Indian esports makes history at BRICS Esports Championship in Moscow

In a historic moment for Indian esports, Wasfi “YoshiKiller” Bilal secured a silver medal at…

5 days ago

Geek Appeal: New gadgets & apps on the block

The Tech Panda takes a look at recently launched gadgets & apps in the market.…

5 days ago

Ecosystem harkat: India’s Biotech & space tech, early stage tech startups & women entrepreneurs in blockchain

The Tech Panda takes a look at what’s buzzing in the startup ecosystem. The startup…

5 days ago

Harris vs. Trump: Forecasting Bitcoin’s Future in a Post-Election Economy

With just days until the outcome of the U.S. presidential race, Bitcoin enthusiasts across the…

6 days ago