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Colgate-Palmolive (India) Limited, the oral care brand, launched its Oral Health Movement. The AI-enabled initiative aims to encourage Indians to prioritize their Oral Health, while leveraging technology to bridge the gap between the awareness and accessibility of Oral Healthcare in India. At the heart of this movement is an AI dental screening tool developed in partnership with Logy.AI, which allows users to receive an instant AI generated dental screening report through a simple WhatsApp interaction.
“We firmly believe that Oral Health is essential to overall well-being and through our AI-powered Oral Health Movement we are democratizing awareness and access to Oral Care.” — Prabha Narasimhan, Managing Director & CEO of Colgate-Palmolive (India) Limited
Prabha Narasimhan, Managing Director & CEO of Colgate-Palmolive (India) Limited, said, “We firmly believe that Oral Health is essential to overall well-being and through our AI-powered Oral Health Movement we are democratizing awareness and access to Oral Care. This action will enable millions of Indians to take charge of their Oral Health in the comfort of their own homes, and pave the way for a healthy population and healthy nation. We are grateful to our partners who are helping us reach millions of Indian homes to make Oral Health a part of their overall health focus.”
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Available in nine leading Indian languages, anyone can participate by scanning the QR code on the recent Colgate product packs or by dialing 8806088060, answering a few questions, and uploading three images of their mouth to receive a free AI-powered dental screening report.
Furthermore, Colgate has partnered with the Indian Dental Association (IDA) to activate a network of 50,000 dentists to support the movement and offer free dentist consultations to people post the tool-based screening. To ensure widespread reach, the movement aims to cover multiple touchpoints like retail stores, educational institutions and corporates across multiple cities in India.
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