FindYogi – A Simple Price comparison Startup with a difference

FindYogi seems like a simple price comparison engine. But then why I titled this post “… Startup with a difference” because there’s a lot to learn from this startup.

When you open up FindYogi.com in your browser, some points to be noted, truly good work on UI and UX, the search part cutely placed at the start of screen space, immediately catching your view and quietly magnetic. Coming below, neat and organized view of popular products, good use of white space.

We tested by searching for a couple of mobiles and tablets, the best part was, immediate results, no lags, neatly tabulated display.

The team FindYogi have travelled a long way, going through ups and downs, learning from their mistakes, studying the data and then coming up with a platform which is not just a price comparison engine, but a platform which actually helps you the user with your buying decisions. It not only solves the question of ‘where’ but also ‘what’, because there may be a better option available than the one you are looking for and thats a suprising and awesome feeling to have.

We had the opportunity to quiz Naman Sarawagi, Co-Founder, and dig more into FindYogi and entrepreneurship.

Price Comparison System is slowly becoming a competitive space, we have seen a few startups and also covered one of them, How would you describe the USP of FindYogi? Why opt for FindYogi when looking for a product?

There are 2 problems with a shopping decision – ‘what to buy’ and ‘where to buy’. A price comparison engine solves the ‘where to buy’ problem, partially. What FindYogi is looking to solve is the ‘what to buy’. We help you decide the best product for you, given your needs. The price comparison part is only a means of monetization. What we are aiming for is that FindYogi should be useful even without the ecommerce price listings.

We read your blog and the changes you made to FindYogi, earlier you were more focused on SEO and then you stepped back and started creating a product which could help people where to buy, Has this change helped FindYogi grow in terms of traffic?

It’s only been about 3 weeks so traffic is too early to look at. Though bounce rate has definitely decreased and we are seeing a huge growth in new direct visitors which is a function of word of mouth marketing.

What the change has really helped us with is the long term focus.

I searched for “lenovo mobiles” and got the results. I had a look at Lenovo S560 and it had a score of 4.85 / 5 which is a good score. Then I go to flipkart, looking for the phone’s reviews and I see the reviews are horrible, which gives me a doubt on FindYogi’s rating system – I understand the scoring is based on feature score and the price, but would you not plan to consider user reviews as well?

The FindYogi Index of 4.85 suggests if the mobiles is worth buying at the current price. The quality of hardware is determined by the Feature score which is 67 for the phone mentioned and that is low.

That said, the FY Index and Feature score is a little to hardcoded. We will be considering some more factors into it soon.

If you were asked to give 3 growth hack tips to entrepreneurs who have just started their journey, what would it be?

1. Talk to a lot of people who have build products.
2. Build for the user, not for Google. Google will follow.
3. If you are first, build a basic product and release. If you are second, build a strong feature. A lot of late entrants end up replicating the same experience without any value add.

What are your future plans for FindYogi? And with competition coming up how do you plan to spread the word?

We believe there are still couple of features we need to build before the problem of “helping you make a good buying decision” is solved. We will then look to add more categories. Happy users will do the marketing. Competition only means that we need to move fast and that we will continue to do.

Our Take:

I have already mentioned quite a few points, which makes a lot of talk to think about, but FindYogi is one startup to keep an eye on and we may catch them again to learn about their entrepreneur journey. And for startups and wanna be entrepreneurs, I would strongly recommend, do read their blog Inspire.FindYogi.com, there’s a lot in store to learn.