How a Pune-founded software engineering company caught the eye of global Ness Digital Engineering

India has long been synonymous with the strength of its tech talent, offering a deep labor pool with broad expertise and niche specializations. As a result, India’s services exports have surged from $53 billion in 2005 to $338 billion in 2023, nearly doubling the global average growth rate.

For international companies, tapping into these resources comes in many forms. For some, they look to India as an offshoring partner, hiring local developers to support international operations. For others, tech experts from India represent a major part of the talent acquisition strategy, helping companies fill strategically important roles. 

Acquisitions and mergers also offer a way to leverage the strength of the Indian software engineering industry, particularly when it comes to niche specialisms. 

Here, a software company founded in Pune, India hits the headlines after the acquisition from Ness Digital Engineering. Raja Software Labs is a product engineering company helping clients ship high-volume, high-impact products used by millions. The company counts names like LinkedIn, Google nest and StubHub as major names from its client list. 

Thanks to this impressive track record, the company has been acquired by Ness Digital Engineering in an announcement detailed this week. Headquartered in New York, Ness serves customers across 11 innovation hubs in the US, Eastern Europe, and India. This exceptional footprint is now set to be bolstered further thanks to the strategic move.

Combined strengths to deliver digital excellence 

When it comes to delivering the highest quality digital products, Ness has long sat at the forefront, leveraging intelligent engineering services, blending data, processes, and AI to drive the next generation of product engineering. 

This approach has seen Ness win the trust of countless Fortune 1000 clients thanks to its ability to boost revenue, create competitive advantages, and improve efficiencies with creative yet robust digital experiences. 

Combining core competence in engineering with the latest in digital strategy and technology, Ness aims to help its clients thrive in the digital economy by leading digital transformation from strategy through execution. 

Now, Ness is set to unlock new growth opportunities with the acquisition of Raja Software Labs, with a particular focus on Tech, Media and Telecoms industries. 

“The acquisition of RSL is complementary to Ness’s product engineering DNA and strengthens our TMT vertical.” said Dr. Ranjit Tinaikar, CEO of Ness Digital Engineering. “Ness will build on RSL’s expertise in mobile app development, IoT, and web front-end technologies. We are excited to welcome this talented team to Ness and look forward to expanding on RSL’s Silicon Valley presence to deliver even greater value to our Technology and ISV clients.”

With RSL on board, Ness is set to expand its intelligent engineering capabilities, delivering world-class solutions to software product companies around the globe. RSL brings deep expertise in solving complex software engineering challenges to help clients deliver high-volume, high-impact platforms used by millions of consumers worldwide.

Commenting on the acquisition, Raja Venkataraman, CEO, RSL, said “We are excited to join Ness and the KKR family.  Ness’s global presence, digital and cloud capabilities, and deep industry expertise will allow us to deepen our relationships and expand our range of offerings to our client base. Together, we can scale our proficiency in mobile, web, and IoT development to new heights, while expanding the impact of our cutting-edge solutions.” 

Mr. Venkatraman will join Ness’s leadership team and continue to lead RSL and its existing business relationships, ensuring a seamless transition and continuity for all stakeholders. Further, Ness will enrich the strength of its current engineering team and its ability to deliver software products of the highest quality thanks to the addition of RSL senior management and employees. 

By combining forces and taking a strategic approach from leadership through to acquisition, Ness is poised to strengthen its foothold in TMT and deliver even more engagement digital experiences. 

Opportunities abound in tech, media and telco  

Digital solutions have the power to transform business outcomes across nearly every industry. Yet for some, the impact is set to be even more transformative than others. 

Take, for example, the media industry. Here, digital experiences can revolutionize engagement rates by delivering unique campaigns that adjust for user activity in real-time across websites, social media, and in-person activities like events. In turn, this offers other industries like e-commerce an ideal foundation on which to launch product campaigns or gain a share of voice against particular terms. Further, the rapidly evolving nature of AI has a huge impact on sub-sectors of the media industry such as OTT providers.

However, creating quality apps and programs robust enough to handle the high volumes of users typical for media and telco services are complex development task. Here, leading brands typically look to digital engineering experts to create award-winning experiences. 

Now, Ness is poised to address this demand and offer specialist digital products that can handle high-volumes of users seamlessly thanks to Raja Software Labs expertise in developing and enhancing high-volume mobile and web applications for leading technology customers.