M&A: As part of acquisition NODWIN Gaming gets all existing event IPs of Branded including ‘All That Matters’ ‘It’s a Girl Thing’ & ‘CreatorWorld’

The Singapore subsidiary of NODWIN Gaming — the esports and gaming arm of Nazara Technologies Limited (BSE: 543280) (NSE: NAZARA), has acquired a 51% stake in the Singapore-based full-service live media company Branded (branded.live).

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With this acquisition, NODWIN Gaming will not only acquire all of Branded’s existing event IPs including ‘All That Matters’, ‘It’s a Girl Thing’ and ‘CreatorWorld’‘, etc, it will also onboard a capable international team led by an industry veteran in Jasper Donat that will also focus on growing international sponsorship revenue for all of NODWIN Gaming’s IPs both in India and globally.

We share very similar synergies be it our common love for gaming, sports, music, esports or entertainment, so this was a near-perfect match

Akshat Rathee, Co-founder and Managing Director, NODWIN Gaming

“We are excited to bring Branded into our fold at NODWIN Gaming adding its multiple facets to expand and grow our ecosystem. We share very similar synergies be it our common love for gaming, sports, music, esports or entertainment, so this was a near-perfect match. IPs like ‘Gaming Matters’, ‘Sportd Matters’ and ‘It’s A Girl thing’ will add a new dimension to what we already offer. We will also look at the talented branded team taking our existing IPs such as Playground, The Premiership, NH7 and others international,” said Akshat Rathee, Co-founder and Managing Director, NODWIN Gaming.

Branded is a leading Singapore-based live media company that has built award-winning owned-and-operated platforms including All That Matters, Asia’s premiere conference and connections hub featuring Music Matters, Sports Matters, Gaming Matters, Marketing Matters, Arts Matters, Live Matters, Digital Matters and most recently Learning Matters. Branded also produces  It’s A Girl Thing, an empowerment platform and touring festival for young women and Creator World, one of Asia’s newest event platforms for young influencers.

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“Over the past few years Branded has transformed from a live event IP creator and producer to a live media company and we are really excited to become a part of the Nodwin Gaming family with their vision and commitment to the business of growing media and entertainment and the communities around them.

We are looking forward to expanding our existing events and IP and co-creating new, exciting properties around the APAC region and beyond” Jasper Donat Co-Founder and CEO, Branded Pte Ltd.