{Startup Watch: ET Medialabs} Leveraging Propietary Digital Marketing Tools to Drive Client Growth

High penetration of smartphones along with implementation of social media channels for advertising have driven the demand for digital marketing software. Moreover, integrating big data analytics and Artificial Intelligence (AI) in this kind of software offers companies with significant customer insights and their buying patterns. Rising relevancy of online media channels can lead to novel growth opportunities for the digital marketing software market.

According to the latest report by Market Research Future (MRFR), the global digital marketing software market is projected to show a 19.4% CAGR from 2018 to 2025. Digital marketing software offers businesses to devise robust marketing strategies and reach a new consumer base on online channels.

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ET Medialabs offers digital advertising, analytics, and reporting solutions and is constantly trying to prove that data can radically improve how companies acquire and grow high-valued customers.

The Tech Panda Spoke to Raghav Kansal, Founder and CEO of ET Medialabs, who says they believe in bringing together some of the smartest, most curious people with expertise in data, creativity, media, strategy, search and social, that help clients achieve their objectives and drive their business forward.

We as partners strive to bring the best-in-class tools and technologies and add real value to client’s growth by leveraging digital marketing and analytics to their full potential

“We as partners strive to bring the best-in-class tools and technologies and add real value to client’s growth by leveraging digital marketing and analytics to their full potential,” he says.

What They Do

The company is trusted by around 100+ companies, including digital first brands, like Grofers, Urbanclap, Innerchef, goodearth, Jaypore, Ketto, Shuttl, Amity, NIIT, Celkon Mobiles, Edureka etc.

Their proprietary tools EasyInsights provides access to 50+ integrated reports on campaign ROI, sales report, user funnel report etc. Their other tool Adbytzz gives capability to automate media buying, reporting, and business intelligence, thus enabling the execution of large scale campaigns with precision and efficiency.

We are the growth partner of choice for high-growth digital-first companies, offering end-to-end services across the digital marketing spectrum

“We are the growth partner of choice for high-growth digital-first companies, offering end-to-end services across the digital marketing spectrum, including performace marketing, data analytics, and performance creative development,” says Kansal.

ET Medialabs Origin

ET Medialabs was founded in 2013. Kansal was introduced to digital marketing and advertising while working on his first venture Edulution Technologies. The entrepreneur immersed himself into promoting his EdTech startup. While Edulution did not take off and shut down in 2013, Kansal´s interest in digital marketing grew.

“While promoting Edulution Technologies, I found myself exploring digital marketing strategies and this went on for a couple of years. Even though ET didn’t work out, this knowledge led me to start up again,” he says.

The entire Edulution team joined the digital marketing startup, and the new venture retained the initials of the former startup ‘ET’.

The ET Medialabs Edge

ET Medialabs is one of the few companies in India that has the capability to work on Facebook and Google APIs, which gives significant advantage while managing large scale performance marketing projects. Their teams consist of alumni from Tier-I colleges, such as IIMs, IITs, MICA, NIFT, etc.

“This helps us ensure our strategy is strongly data-driven with the right blend of creative aspects,” says Kansal.

Apart from regular monitoring, we do a further layered quarterly audit of each account to ensure nothing is left out

They follow stringent processes and audit framework to ensure top-notch quality of services for every customer.

“Apart from regular monitoring, we do a further layered quarterly audit of each account to ensure nothing is left out. This ensures that even if something has been missed by the client servicing team (which is highly unlikely in the first place), it’s rectified in a timely manner without much impact,” he explains.

They also follow the best technological advances in the space of performance marketing.

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“Our in-house tools help us in automating regular tasks and providing significant value to our clients,” he adds.

Growth Story

The company has executed around 1,000 campaigns to date. At present, they are working with 250 brands, helping them leverage digital advertising and analytics to scale up.

“We began our journey with 25 people, now we have around 150 members in our team. We have recorded 100% YoY growth in recent years,” Kansal concludes.