Categories: Tech & Society

Twitter and Amex to Collaborate on E-Commerce Sales on Twitter

It seems soon Twitter will also become a shopping mall apart from being a short messaging service. Twitter and American Express Co. said this Monday that they struck a partnership to allow Twitter users to buy products for the first time directly on Twitter.

All those who own American Express cards can connect it to their Twitter accounts and then can post on Twitter to purchase a selection of products which include Kindle Fire tablets from Amazon, discounted gift cards from American Express and even jewelry from designer Donna Karan.

The program is intended to start in the next few days.

Questions have always been raised on the revenue making capabilities of Twitter and this hints  at a potential new source of revenue for Twitter. Apart from that, the success of this experiment will also help Twitter in establishing a link between marketing on Twitter and making revenue out of it.

Marketers for the most part devote a small chunk of their advertising budgets to Twitter, partly because it’s tough to prove a tweet or an ad on Twitter leads to a sale. Being able to directly show consumers seeing a Twitter message and buying a product may prove that connection.

“We’re convinced that commerce is going to be one of the areas (for which) advertisers are going to start using our platform,” Joel Lunenfeld, Twitter’s vice president of global brand strategy, said in an interview.

Mr. Lunenfeld said it’s too early to tell whether Twitter would throw itself open to e-commerce and take a fee from those sales.

American Express also has announced similar card-sync arrangements with Facebook Inc., Foursquare Inc. and Microsoft Corp.’s Xbox Live videogame-and-entertainment service.

Prateek Panda

Prateek is the Founder of TheTechPanda. He's passionate about technology startups and entrepreneurship and enjoys speaking to new founders every day. Prateek has also been consistently regarded as one of the top marketing experts in the region.

View Comments

Recent Posts

The death of paper records: Will AI-driven EHRs eliminate medical errors?

Patient records have long been a collection of handwritten notes, prescription slips, and test results,…

1 hour ago

The future of contactless hospitality: Balancing convenience with personalization

The fast pace development of the hospitality industry will result in contactless technology adoption, where…

2 days ago

AI & automation in Indian digital marketing: A game-changer for ROI

In the ever-evolving world of digital marketing, a powerful shift is quietly transforming the way…

3 days ago

Open Innovation Thrives on Chaos Collaboration and Unexpected Creativity

Philosophical at its core, open innovation is a socio-economic movement synonymous with globalization and decentralization…

3 days ago

Striking a balance between digital independence & online safety for kids

Parenting is never an easy task. Ask any parent today about the biggest challenge, and…

4 days ago

Why everything is a subscription now & what it means for your wallet

In the last decade, purchasing and accessing products and services have undergone a radical transformation.…

7 days ago