Apple’s Jonathan Ive to Design a Single Uber-Limited Edition Leica M

Do you love the design of Apple products? Do you have infinitely deep pockets? If you said yes to both questions, then I have some good news for you.

At Leica’s special event last night, after the new Leica M was announced, company owner Dr. Andreas Kaufmann revealed that they’ve got a very special limited edition version of the camera planned — one that’s designed by legendary Apple designer Sir Jonathan Ive.

This camera will be the mother of all limited editions based on one simple fact: only a single unit of the camera will ever be produced.

Aside from announcing this camera, not much else was revealed. It is, however, for more than just a publicity stunt: the camera will be auctioned off, and the proceeds will be donated to charity.

So, get ready. If you’re one part Apple fanboy, one part Leica fanboy, and all parts extraordinarily wealthy, then you’re going to want to pull out that checkbook soon.


Update: Some more info on this: Leica tells me that Jonathan Ive was supposed to attend the event last night to announce the collaboration. When he ended up not being able to make it, the company was planning to scratch the announcement from the itinerary. However, Dr. Kaufmann just went ahead and announced it anyway. It was done so quickly that most people didn’t seem to catch it.

Regarding the auction: it will be done in collaboration with Bono, the lead singer of U2. We’re not sure whether this is with CodeRED or with some other effort.

The camera won’t be unveiled anytime soon, as the design process hasn’t even started yet.

Via: PetaPixel

More: The VergeEngadgetThe Next WebMashable!TechCrunchGizmodo and Digital Photography Review

Prateek Panda

Prateek is the Founder of TheTechPanda. He's passionate about technology startups and entrepreneurship and enjoys speaking to new founders every day. Prateek has also been consistently regarded as one of the top marketing experts in the region.

Recent Posts

The wise thing to do is work in tandem with AI regulation by keeping the human element relevant

Does AI need to be reined in? Will putting regulations on AI curb the progress…

17 hours ago

Tech Panda’s 40 under 40 tech innovators of 2024 

By definition of the Merriam-Webster dictionary, ‘technology’ means ‘the practical application of knowledge especially in…

18 hours ago

Nvidia, AI, and Bitcoin Take Center Stage in 2024 Tech Trends

This is the second-last edition of this year's "Tech, What the Heck!?" newsletter. To commemorate…

4 weeks ago

China and Vietnam’s Digital Harmony: The Formula for Tech Complacency

Imagine you’re a fish who’s given up on the idea that a fishing net is…

1 month ago

Cybersecurity in the age of Digital Transformation 

The intersection of opportunity and vulnerability has never been more pronounced in today’s era where…

1 month ago

How partnerships are driving a new era of dynamism for the global tech industry 

Although Europe’s tech sector has helped to deliver solutions that span the breadth from fintech…

1 month ago