MPEG Issues New Video Compression Draft

The Moving Picture Experts Group (MPEG) has met to issue a draft international standard of a new video-compression format (High Efficiency Video Coding) that is twice as efficient as current standards.

Per Fröjdh, Manager for Visual Technology at Ericsson Research, Group Function Technology, who organized the event as Chairman of the Swedish MPEG delegation, comments – “There’s a lot of industry interest in this because it means you can halve the bit rate and still achieve the same visual quality, or double the number of television channels with the same bandwidth, which will have an enormous impact on the industry”.

Fröjdh predicts that by 2015, video will account for 90 percent of all network traffic. Also, Fröjdh believes that the HEVC format discussed by MPEG in Stockholm could be launched in commercial products as early as in 2013.

“It will take time before it’s launched for a TV service, but adoption is much quicker in the mobile area, and we’ll probably see the first services for mobile use cases next year,” he says.

The new draft will have compression levels roughly twice as high as the current H.264/AVC standard. What this means for regular users, is more quality at less disk space.  From the mobile video perspective, it will enable service providers to launch more video services in the given spectrum. It will depend on the H.264 video decoder compatibility with the new standard though.  Nothing is going to change in the public sphere in the immediate years, but this new standard will definitely enable more and more video generation, delivery and streaming – once all the hardware & software support is available.

On a side note, anyone who wishes to create a program that can play back or encode files in MPEG format must first purchase a license from The MPEG Licensing Authority. MPEG LA  calls for patents essential to the High Efficiency Video Coding standard.

“By starting the joint license facilitation process now, the market can enjoy the earliest opportunity to plan for deployment of this promising new technology,” said MPEG LA President and CEO Larry Horn.

In order to participate in the initial facilitation effort for the creation of a joint HEVC License, MPEG LA invites any party that believes it has patents that are essential to the HEVC Draft 7 standard (or subsequent revisions that may issue) to submit an initial patent by September 7, 2012, in accordance with terms and procedures governing patent submissions (http://www.mpegla.com/main/pid/hevc/default.aspx).

 

 

Saraswathi Pulluru

Telecom Consultant by Profession. Interested in Startups by Passion. Never tired to talk to and write about entrepreneurs, who are making the world a better place to live.

Recent Posts

Indian companies strong on ESG reporting but SMEs lag

While India is strong on ESG reporting, Small and Medium Enterprises (SMEs) are lagging behind.…

1 day ago

Geek Appeal: New gadgets & apps on the block

The Tech Panda takes a look at recently launched gadgets & apps in the market.…

3 days ago

DeepSource strengthens developer support with new open-source security toolkit Globstar

Whether an engineering team is scattered across the globe or based in-house, leveraging AI code…

4 days ago

The digital currency revolution: Why central banks are embracing CBDCs

Why are the world’s central banks going for CBDC? As countries become more digital, central…

6 days ago

The global impact of the Stargate Project: Entering a new era of AI infrastructure & technological evolution

The Problem: Humanity Stands at the Threshold of a New Reality What if I told…

1 week ago

The evolving role of the CISO in 2025: Succeeding in the constantly changing cyber threat landscape

In today’s digital era, cybersecurity is a business mindset that organizations are compelled to embrace.…

1 week ago