The Tech Panda takes a look at recent business launches.
Ambee, an environmental intelligence company that supplies hyperlocal environmental data in real-time, launched ‘SmartFarming Data’, a new offering that brings data science techniques to farmers and agribusinesses to improve the health of their farms.
It will help farmers understand their farms better, mitigate the impact of climate change on agriculture, take measures to monitor and mitigate soil degradation, and increase agricultural productivity using environmental data.
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Madhusudhan Anand, CTO and Co-Founder, Ambee, said, “At Ambee, we are on a mission to address the interlinked challenges of food security and climate change. Through our ‘SmartFarming Data’, our goal is to create easy access to environmental intelligence to help our farmers grow more with efficient utilisation of natural resources” added Madhusudhan Anand.
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Mudrex, a Bengaluru and San Francisco-based Y Combinator-backed crypto investing platform, launched the SIP feature to allow users to invest in Coin Sets, which are often seen as the crypto equivalent of mutual funds.
SIPs have been a crowd favourite in the equity market for years. Investors have been using SIPs to invest and steadily grow their wealth in equities markets. Using SIPs on Coin Sets, investors can spread out their capital investment instead of making a lump sum purchase, thereby reducing their risk on their crypto investment.
Edul Patel, CEO and Co-founder of Mudrex, said, “Coin Sets have been a favourite amongst investors on Mudrex to grow their wealth passively and effectively. The product has already scaled to over 50,000 investors in India under 6 months of launch. We have for a long time believed in the power of long term investing, and it comes as no surprise that SIPs were a much-requested feature on Mudrex. With the release of the feature, we hope that users will be able to maximise long term wealth creation in a new and rapidly growing asset class like crypto.”
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Nium, a fintech introduced a new brokerage payments solution that offers international financial institutions (FIs) a faster and more cost-effective method of settling transactions to select US brokerages enabling customers to easily invest in US equities. When compared to transactions settled via the SWIFT International Payments Network, Nium lowers settlement costs for FIs by up to 90% for international brokerage account transactions.
“At Nium, we are constantly seeking to empower growing businesses with global reach to move money in smart, fast, and safe ways. Our new payments solution for FIs that send money to brokerages allows their retail customers to invest in US equities – fast and simple. Nium’s new solution dramatically lowers the expense of these transactions, allowing FIs to either share cost savings with their customers or re-invest profits in the business,” says Frederick Crosby, Chief Revenue Officer at Nium.
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BlueStacks, the cloud-based Android gaming platform, launched Creator Studio and Creator Hub for modding and sharing modded games in India. With this launch, mobile games developed on the Cocos, Unity and Unreal engines can be easily modded and shared, reaching over four billion users and 4.5 million creators.
The launch opens up the possibilities of user-generated content to the global mobile gaming community, where they can create and share infinite versions of mobile games.
“By 2025, the majority of mobile gamers will play modded games,” said Rosen Sharma, CEO and founder of BlueStacks and now.gg. “Imagine searching for a game and finding modded versions from your favorite gamers, streamers and fans.
BlueStacks mobile game modding is available now for free here for modding on BlueStacks X app player and here for modding on the cloud.
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Wobb, an Indian AI-driven influencer marketing platform launched guaranteed ROI campaigns that offer brands 3X ROI on influencers. As a part of the campaign, the platform aims to extend digital marketing benefits to multiple brands and help them to reduce their marketing burn rate while maximizing returns from the campaign.
Ishan Jindal, Founder and CEO of Wobb said, “To insulate our brands against the perennial crunch of high-performing influencers, we decided to come up with guaranteed ROI campaigns. Our sustainable model is helping brands to create long-term partnerships by ensuring them ROI which was lacking in traditional brand-influencer partnerships,” he added.
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Do Your Thng, a creator-first tech platform, launched a new paid subscription service called DYT Pro, a solution that empowers creators and becomes their main growth driver. DYT Pro is a one-stop-shop that gives access to personalised recommendations, exclusive tools and resources to creators who want to reach the next rung of the creator economy ladder.
The current version of DYT Pro puts two existing features offered by DYT – Tools and Academy – under one umbrella, besides offering enhanced and complementary features.
Ankit Agarwal, Founder, Do Your Thng, says, “For the past year, we’ve been learning from creators about what can make their journey in the creator economy more frictionless and, frankly, better. DYT Pro is a direct result of that. This is just the first iteration. Our vision for it is overarching. We plan to treat each creator as a micro-entrepreneur and use our AI to analyse their data to understand what stage of the journey they are on. Those insights become the backbone of DYT Pro to offer tools and tailored suggestions on monetization campaigns, courses, and more.”
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