Nokia Shuts Down Two China-based Offices As Troubles Persist

Nokia is shuffling its operations in China as it hopes to better address the largest smartphone market in the world.

The company confirmed to the Wall Street Journal that it would close its operations in Chengdu and Shanghai, but increase the size of its operations in Beijing and Guangzhou.

Once a major player in China, Nokia has watched its market share fall there just as it has elsewhere around the world. But if the company wants any real shot at a comeback, it will need a strong presence in China, similar to its need to be more visible in North America. China, with a massive amount of consumers looking to upgrade to smartphones, represents a large untapped opportunity for everyone in the mobile business.

Nokia CEO Stephen Elop talked about the opportunities in China back in April, when the company had signed a new deal with China Telecom. At the time, he had vowed to expand to more carriers and it looked to expand its footprint in the region.

The reshuffling, however, suggests the expansion is not without its complications. The moves are part of broader cuts June made, which involved cutting 10,000 jobs and changing the management team around.

With Nokia committed to Windows Phone, the company has watched vendors using Android take its market share away. Globally, Samsung Electronics is the leader in smartphones, although Chinese vendors such as Huawei and ZTE have increased their presence in their home market, often at the expense of Nokia.

AddThis Website Tools
Prateek Panda

Prateek is the Founder of TheTechPanda. He's passionate about technology startups and entrepreneurship and enjoys speaking to new founders every day. Prateek has also been consistently regarded as one of the top marketing experts in the region.

Recent Posts

A new approach to evaluating LLMs with human insight

Abstract The article advocates for a more comprehensive evaluation method for Large Language Models (LLMs)…

8 hours ago

The tariff effect: Will India & global tech change radically with America’s trade storm?

As India, along with several other countries, reel under US tariff pressures, how will it…

10 hours ago

India’s Online Gaming Bill 2025 defines distinction between real money games & gambling

The Union Government has introduced the 'Promotion and Regulation of Online Gaming Bill, 2025' in…

13 hours ago

M&A: The art of the deal

The Tech Panda takes a look at recent mergers and acquisitions within various tech ecosystems…

6 days ago

Rare earth, rare peace: Europe’s auto sector navigates tariffs, tech & turmoil

Europe’s auto industry is stuck in the slow lane, and it’s not just potholes they’re…

6 days ago

Safe & scalable server-side Generative AI: A backend engineer’s guide

Generative AI is one of today's most transformative technologies. Its ability to generate human-like conversation…

1 week ago