The online survey was conducted from Juxt’s access panel, India Research Panel (an initiative of Juxt & Youmint) among 656,596 net users above 25 years old, residents of top 12 cities. Of the total number of respondents, nearly a third of the total respondents (210,000) stated that they consumed alcohol. About 90% of the online alchol drinkers are male, 55% of them are aged 30 to 39 years and 45% come from Delhi & Mumbai.
Here are the highlights from the report:
“The study just reiterates Qilo’s strong belief in online as an excellent medium to reach out to the consumers in lifestyle categories like alcohol. Some of the brands are already leveraging the power of social media to engage with the consumers. Kingfisher, which emerged as the leading brand in the research, for example, also leads in its social media following among its peers,” said Vipul Mathur, co-founder, Qilo.
News Source: DQWeek
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