Categories: Tech & Society

Twitter’s First-Ever TV Commercial, Know More About It

Just like most of the people out there, I used to wonder, after acquiring more than 140 million users, how is Twitter planning to make money. I am sure many of us have had that thought. Well, this first TV commercial by Twitter could be an answer to that question.

Omid Ashtari, Twitter’s head of sports, noted that his company ran its first-ever television during yesterday’s 2012 Pocono 400 Nascar race.

It features racer Brad Keselowski (who ended up placing 24th) snapping a photo with his iPhone. Another interesting thing about that tweet was this:

TWITTER.COM/#NASCAR

From what I understand, popular hashtags are now treated more like pages by Twitter. So, how does Twitter pan to make money? It is persuading advertisers to advertise on these popular hashtag pages thus also creating a niche advertising campaign in the process.  And to achieve this objective, Twitter is shelling out cash to advertise on Time Warner’s TNT channel during the race.

This is what the commercial looks like. Twitter has about 7 videos uploaded now. You can go check out the rest here.

position=left
AddThis Website Tools
Prateek Panda

Prateek is the Founder of TheTechPanda. He's passionate about technology startups and entrepreneurship and enjoys speaking to new founders every day. Prateek has also been consistently regarded as one of the top marketing experts in the region.

Recent Posts

Ness Digital Engineering launches ATONIS: An AI-powered engineering workbench to accelerate product innovation

Bridging intelligence and engineering maturity for a digital-first world Today’s engineering teams face mounting pressure…

2 days ago

War by algorithm: As AI & robotics enter our defense budgets what will our battlefields look like?

As Artificial Intelligence (AI) and robotics redefine the battlefield, how should we feel about it?…

3 days ago

Funding alert: Tech startups that raked in moolah this month

The Tech Panda takes a look at recent funding events in the tech ecosystem, seeking…

5 days ago

AI & technology trends in the glass & manufacturing industry

Walk near the glass facade of any modern building in India today, and it would…

5 days ago

AI literacy for non?tech teachers: A guide to ‘AI for everyone’

Artificial Intelligence (AI) is no longer the exclusive domain of tech experts or computer scientists.…

1 week ago

Is AI assisting students or creating a future of cheaters?

Artificial Intelligence (AI) has been making moves to get into the classrooms. Will it make…

1 week ago