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Advocacy Marketing

{Zoom In: Advocacy Marketing} ´How many times do you think celebrities are promoting the products that they’re using?´

Navanwita Bora Sachdev - November 19, 2020
Advocacy Marketing, advertising, brand influencer marketing
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When a favourite celebrity endorses products and brands, we often aspire to use the same. In 2017, when Virat Kohli and Anushka Sharma endorsed Manyavar, they created lakhs of shoppers for the brand...

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Advertising, Influencer Marketing, Advocacy Marketing, user generated content
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{Startup Watch: Do Your Thng} Connecting Brands and Content Creators to Replace Influencer Marketing with Advocacy Marketing

Navanwita Bora Sachdev November 5, 2020

This startup is connecting brands and content creators to replace influencer marketing with...

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