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Advocacy Marketing

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{Zoom In: Advocacy Marketing} ´How many times do you think celebrities are promoting the products that they’re using?´
Navanwita Bora Sachdev Posted On November 19, 2020


When a favourite celebrity endorses products and brands, we often aspire to use the same. In 2017, when Virat Kohli and Anushka Sharma endorsed Manyavar, they created lakhs of shoppers for the brand because of Kohli and Sharma´s fan following. […]


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Headline  / Q & A  / Social Networking  / Startup Stories
{Startup Watch: Do Your Thng} Connecting Brands and Content Creators to Replace Influencer Marketing with Advocacy Marketing
Navanwita Bora Sachdev Posted On November 5, 2020


This startup is connecting brands and content creators to replace influencer marketing with advocacy marketing through authentic User Generated Content (UGC). The modern consumer has come a long way from Lalitaji telling them to buy Surf to social media influencers […]


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