GROW YOUR STARTUP IN INDIA

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The Tech Panda examines the forces shaping ecosystem behaviour and investment sentiment in India.

Introducing Adobe for Startups

Adobe is launching Adobe for Startups, a program designed to help early-stage companies build the brand, content and customer reach they need to turn an idea or product into a growing business. Adobe for Startups brings that experience, along with Adobe’s latest AI and agentic capabilities, to founders from day zero. Eligible startups receive 12 months of free access to Adobe Firefly Pro Plus, Acrobat Studio including Adobe Express Premium, and Semrush.

Introducing Adobe for Startups

“Creativity is far more powerful when you understand who you’re creating for. We already use Adobe Firefly for creative assets, and we see an even bigger opportunity to bring DataCurve’s fan intelligence directly into the creative process. Imagine a global soccer club creating content that evolves throughout the season as it learns more about what each fan cares about. Adobe for Startups gives us the tools to start bringing that vision to life.” Aman Johar, Co-Founder and CEO, DataCurve

“Adobe has been part of how we work from day one. When you’re launching a company, how you show up matters as much as what you build. Adobe for Startups helps founders get both right.” Jared Kleinstein, Founder and CEO, Gondola

“We want to humanize speech AI by bridging the gap between emotion and technology. Adobe for Startups will help us grow Oruk’s brand, reach more developers and make our research easier to understand. We’re especially excited to use Adobe Express to turn complex speech AI research into short, visual demos that show people what they can build with our technology.” Anastasia Zaporozhtseva, Data Specialist, Oruk

Upsurge India Leads Secondary Transaction in iD Fresh Food Amid Strong Investor Demand

Upsurge India, an investment and asset management firm focused on public and private markets, has led a secondary transaction worth over INR50 crore in iD Fresh Food, an Indian fresh-food brands, representing the transfer of approximately 1% equity in the company. The transaction enabled early investor Blue Ashva Capital to exit its early investment in iD Fresh Food. The deal underscores sustained investor appetite for high-quality, scaled Indian consumer businesses and the growing role of private secondary transactions in India’s investment ecosystem.

Satyam Goyal, Head of Equities at Upsurge India, said, “iD Fresh has done something quite remarkable; they’ve taken a deeply familiar part of Indian food culture and built a serious, scaled consumer business around it. The brand is what everyone sees; what interests us as investors is what sits behind it: manufacturing prowess, cold-chain infrastructure and distribution with consistency that is genuinely difficult to replicate at scale. We believe that gives the business a long runway, well beyond the categories it started with.

Of course, identifying a good business is only one part of investing. You also need to find the right opportunity, develop conviction in the thesis, and have the ability to execute sought-after transactions, on favourable terms, in the private market. This transaction brings those elements together, and reflects the approach we’re building at Upsurge India.”

For Blue Ashva Capital, the transaction marks the realisation of its investment in iD Fresh, reflecting the firm’s focus on disciplined portfolio management and generating liquidity for investors. Satya Bansal, Founder & CEO of Blue Ashva Capital, said, “Our investment in iD Fresh was driven by its innovative approach to preservative-free fresh food, particularly its semi-fermented batter technology, and its scalable direct-to-retail distribution network. Our journey with iD Fresh, from investment to exit, reflects our ability to identify differentiated businesses and deliver realised outcomes for investors. As we continue to generate liquidity from our first-vintage fund, this exit underscores our commitment to disciplined portfolio management and long-term value creation. We welcome the incoming shareholders and remain confident in iD Fresh’s next phase of growth, while continuing to focus on deep-tech and strategic technologies.”

The Sustainable Markets Initiative & Bank of America Launch the Lighthouse Initiative to Invest in Nature & Biodiversity, Managed by Eurazeo

Eurazeo is partnering with the Sustainable Markets Initiative (SMI), the world’s go-to private sector organization for sustainable transition, and Bank of America to establish the Lighthouse Initiative, aimed at catalysing private capital into Nature and biodiversity opportunities globally. The investment aims to channel private capital towards new business models in Nature and biodiversity that remain underfunded today. Bank of America and Eurazeo are cornerstone investors in the Lighthouse Initiative, which launched on September 23, 2026 with $40 million in aggregate capital commitments. This initiative is structured to welcome further investment by bringing together additional partners, thereby expanding the scale and ambition of the initiative.

Jennifer Jordan-Saifi, President and Global Envoy, the Sustainable Markets Initiative, said: “The Lighthouse Initiative’s launch represents the global economic leadership and impact of the Sustainable Markets Initiative. Nature is a fundamental pillar of our mandate and is the true engine of our economy. The Lighthouse Initiative will mobilise much needed private capital into Nature and Nature-based solutions. It represents our unique ability to harness the power of the private sector to deliver results for Nature, people and planet.”

Brian Moynihan, Chair and CEO of Bank of America and Chair of the Sustainable Markets Initiative, said: “Companies and investors are seeking opportunities to invest in Nature and biodiversity. Eurazeo has a demonstrated track record supporting hundreds of companies and the Lighthouse Initiative can help create even more opportunity.”

Matthieu Bonamy, Partner Future Industries at Eurazeo, added: “We are honoured that the Sustainable Markets Initiative and Bank of America have entrusted us with the management of this project. Nature is the foundation of the industries we invest in, yet biodiversity remains one of the most underfunded investment themes. With this initiative, we want to demonstrate that protecting and restoring Nature makes commercial sense, at scale. At Eurazeo, and within the Future Industries team, sustainability and impact are at the core of our business strategy model and we look forward to working to bring more investors behind the entrepreneurs building Nature-positive businesses.”

Affluent Indians Juggle Four Life Stages at Once, Reshaping Family Wealth

Affluent and high-net-worth Indians are rewriting the traditional life plan as retirement, career reinvention and family responsibilities increasingly collide, according to new HSBC research conducted by Ipsos. Indian investors are managing the most life stages across the 10 markets surveyed. Career reinvention is the most common (63%), alongside major life purchases (51%), supporting the next generation (46%) and retirement planning (41%). Longer, more complex lives and changing retirement patterns are prompting 96% to rethink their financial plans, with nearly two-thirds (60%) planning for a non-linear future. Legacy is moving beyond inheritance: 87% of benefactors prioritise passing on skills and human capital.

Sandeep Batra, Head – International Wealth and Premier Banking, HSBC India, said: “For many affluent Indians, retirement, family responsibilities and career changes are happening at the same time. Families need flexible plans that evolve with them, while keeping long-term goals in sight – and that prepare the next generation not only to inherit wealth, but to build the capability and confidence to use it well.”

L&T Finance’s Pitch Point Launchpad for AI Startups

L&T Finance Ltd. (LTF), the Non-Banking Financial Companies (NBFCs), has launched the second edition of ‘Pitch Point,’ a competition for AI startups ahead of RAISE’ 26, India’s premier Artificial Intelligence (AI)-themed event in the BFSI (Banking, Financial Services, and Insurance) sector. LTF is offering an opportunity to AI startups that are in their early to growth stage to present their solutions, applicable for BFSI or Non-BFSI domains, to a panel of Venture Capitalists, LTF’s senior management, and global industry experts at RAISE’ 26.

Dr. Debarag Banerjee, Chief Data & AI Officer at L&T Finance Ltd., said, “As L&T Finance advances its vision to become a Risk-first, Technology-first, AI-native Retail financial services institution, Pitch Point 2026 serves as a strategic launchpad for high-potential early-stage AI startups. More than a contest, Pitch Point offers gateway to a collaborative design partnership that bridges cutting-edge startup innovation with real enterprise scale. Artificial intelligence is rapidly redefining financial services into predictive intelligence. We encourage all forward-thinking AI entrepreneurs to apply, validate their solutions against real-world enterprise demands, and join us in shaping the future of intelligent finance.”

Devyani Gupta, CEO of Arrowhead AI, an enterprise voice AI Startup, said, “Pitch Point came to us at exactly the right moment. Being chosen as one of five finalists and then as one of the two winners gave us direct access to senior decision-makers and the credibility to turn that access into real deployment. Pitch Point shortens the long, uncertain path to winning the trust of a large organisation.”

Kartikeya Bhardwaj, Founder of SpoofSense, a provider of AI-driven digital identity verification and fraud prevention, said, “The main benefit for SpoofSense was enterprise validation, it gave us direct feedback from decision-makers who evaluate AI solutions on scalability, security, and operational readiness. Winning provided strong third-party validation, reassuring prospective clients that our technology performs in real-world enterprise environments.”

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