Sitting in front of a computer is part of the Indian lifestyle now. Whether interacting on social media or gaming for hours, Indians are spending much of their time on mobile phones or using computer equipment and sitting in chairs. These habits are attracting foreign companies to claim a slice of the market in certain sectors.
In January, Nokia projected more 2023 sales than quarterly operating profit expectations,
as the Finnish telecom equipment maker said it had gained market share, riding the 5G roll-out in countries such as India.
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In November, Hama, a German manufacturer of electronic accessories specializing in various categories including gaming, computers, mobility, photo, video, audio, and multimedia, expanded its footprint to India. The brand plans to launch over 300 products with the promise of premium German quality at an affordable price and offering product warranties that range from 1 to 30 years on the simplest accessories.
Indians are spending much of their time on mobile phones or using computer equipment and sitting in chairs. These habits are attracting foreign companies to claim a slice of the market in certain sectors
Esports is another burgeoning sector in India that is attracting foreign retailers. In October, Cybeart, a Canadian gaming chair brand, set foot in India. A vital part of its expansion plans in India was inspired by the various studies that indicate India’s rank among the highest in the world with employees working up to 48 hours a week and these long working hours being connected with posture issues and other health problems.
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Companies like Hama and Cybeart intend to cater to India’s social media savvy generation by offering accessories including not just chairs, but gaming mice and headphones, multiport hubs, multi-device wireless mice, mobile accessories including Apple-certified accessories for iPhones and iPads, HDMI cables, binoculars, camera trolley bags, and tripods.
To make this possible, Hama, for example, has signed in with distribution companies in India, such as Supertron Electronics Pvt. Ltd., Creatvie Newtech Ltd and Limonics Distribution for pan-India distribution. It has also tied up with e-tailers like Amazon and retailers such as Croma and Apple Premium Resellers like Maple to reach out to millions of users across India.