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The concept of SMS marketing has evolved remarkably due to the digital revolution and has certainly picked up pace over the last few years. AI is one of the differentiating features of the marketing firms that are set to revamp the future of SMS marketing in no time. With the surge in the adoption of AI, marketers have been able to step up their SMS marketing game in a most innovative way using AI as a tool.

With AI as smart marketing strategy, marketing firms are now enhancing customer experiences and customer engagement. AI accessible for businesses is making it a valuable tool for digital marketers. It is indisputable that AI largely influences the choices of customers, helps to provide relevant recommendations and timely customer service. In future, AI will better enable marketing firms to grow and meet the expectations of customers.

Here are three marketing firms that are doing a remarkable job in this area.

KYI Solutions

KYI Solutions is a leading bulk SMS service provider in India. Launched in 2009, the company helps brands boost productivity and enables quick entry in a highly competitive world.

It possesses the latest technological knowledge in contextual, image and mobile advertising required in the current era of digital media advertisement.

Also, it offers tailor-made solutions in terms of bulk SMS service, promotional SM, toll free number service in India, virtual number service and voice SMS service.


Gupshup is the leading conversational messaging platform, powering over six billion messages per month. Across verticals, thousands of large and small businesses in emerging markets use Gupshup to build conversational experiences across marketing, sales and support.

Its carrier-grade platform provides a single messaging API for 30+ channels, a rich conversational experience-building tool kit for any use case and a network of emerging market partnerships across messaging channels, device manufacturers, ISVs and operators.

With Gupshup, businesses have made conversations an integral part of their customer engagement success.


Twilio is one of the most popular platforms used by brands to unlock the magic of communications to improve human experience. It has democratized communications channels like voice, text, chat, video, and email by virtualizing the world’s communications infrastructure through APIs that are simple enough for any developer to use, yet robust enough to power the world’s most demanding applications.

By making communications a part of every software developer’s toolkit, Twilio is enabling innovators across every industry — from emerging leaders to the world’s largest organizations — to reinvent how companies engage with their customers.

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