A Swedish Perspective: Is The New Technology Killing Creativity?
Sweden has one of the highest broadband internet penetration in the world with more than 92 percent having access to good broadband facilities.
Speaker: Jonas Birgersson.
Lesson 1 – There is no Conflict between Creator and Consumer :
According to a very interesting survey, done by Ulf Pettersson at Utsala University, If you look at the revenue sharing, of course the consumers pay 100%, how much of that actually goes to the people that create the content? His study shows that, on an average, 2 % actually goes to the people who create the content.
And this is not only in Music or Film, it is for all of the different art forms that get intellectual property right contributions from the Swedish system.
What this means is that if you pay 20 Euros for a Music CD, which would be around 16 Euros after tax deductions, then the people who actually created the music get 0.32 Euros, and of course this creates an enormous opportunity.
What if the creator could sell directly to the consumer? Let’s assume that the creator would sell for 1/10th of what the consumers pay today. So if you are a consumer, this means that you get a 90% discount and based on the 1.6 Euros for exactly the same material the creator would now get 5 times more for exactly the same creation. So 90% discount for the consumer, and 500% more money coming to the people creating the content.
There is no conflict between creative people and the consumers.
Lesson 2 – Conflict regarding intellectual property rights :
So why is there a conflict regarding intellectual property rights if you look around the world today?
Basically we have 3 parties – we have the creative people, we have the consumers and we have the others. Labeled as the others, the Non Creative Non Consuming Organisations, they basically want to keep to themselves a very big part of the revenue share. Because of all the technical advances that has made their job much cheaper, less risky, they keep the same huge amount of the revenue share.
One common way of describing the evolution of a company or a group of companies or an idea is something called the S-curve. Basically the S-curve describes that a company is born, it develops, it matures and then it dies, a common way of describing when you go from 3rd to the 4th field is that you start putting more resources in stopping the coming S-curve, instead of enhancing your own products, and the Non Creative Non Consuming Organisations, have reached that point.
Basically trying to keep the technology away, instead of improving their own offerings, and that’s why we have a conflict.
Lesson 3 – Technology and Creativity :
So, is the new technology killing creativity? The Non Creative Non Consuming Organisations have, basically with every introduction of new technology, proclaimed the death to creativity, as we know it. This has been from the self playing pianos to the internet.
Fortunately they have been wrong every time. All people are naturally creative and to create is an integrated part of life. Of course everybody has different skill sets. But the new digital technology has super empowered every kind of creative expression.
Not only the creative process itself has been empowered but all aspects of creative life, such as, global participation, global sharing and global remixing, and creative people that share and remix each others work, have created a super productive culture, sometimes called a community, that has produced unique projects such as the open source revolution and Wikipedia.
So creativity is basically exploding with all these opportunities.
You can watch the videos from the links below or from the movie website at TPBAFK.TV/video
[vimeo id=”14487234″ width=”600″ height=”340″ position=”left”]
[vimeo id=”14717494″ width=”600″ height=”340″ position=”left”]
[vimeo id=”15499620″ width=”600″ height=”340″ position=”left”]
Photo Source: flo_p