GROW YOUR STARTUP IN INDIA

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The Tech Panda takes a look at recent funding events in the tech ecosystem, seeking to know where the cash is flowing.

Startup: Flexprice

Sector: Open-Source Usage Billing

Amount: US$1.5M

Led by: Shastra VC

Flexprice, the open-source usage billing infrastructure built for AI-native and API-first enterprises, announced a $1.5M seed funding round led by Shastra VC, co-led by Anupam Mittal founder of People Group and one of India’s most prominent entrepreneurs and TDV Partners, who doubled down on their initial investment in the company.

“In our conversations with AI companies, one theme came up repeatedly: traditional billing systems are breaking under new AI business models. Software pricing is rapidly shifting from seat-based subscriptions to usage-based and increasingly outcome-based pricing, creating a level of complexity most existing infrastructure wasn’t designed to handle. What stood out about Flexprice was the strength of the engineering vision – an open-source, real-time billing platform purpose-built for modern AI products, while integrating cleanly into existing systems. The early traction reinforced how urgent and universal this need is. We invested because we believe Flexprice is building foundational infrastructure for the next generation of AI-native software companies.” —Avijeet Alagathi, Managing Partner, Shastra VC

Startup: Meta Fashion

Sector: Digital Fashion

Amount: US$400K

Led by: Lumikai

Meta Fashion, a new-age digital fashion platform which is building the “Zara for the Virtual World”, announced that it has raised approximately $400K in a pre-seed funding round. The round was led by Lumikai, India’s leading interactive media, digital platforms, and games-focused VC fund. The round also saw participation from prominent angel investors including Big Bets (the family office of Anton Gauffin, founder of HUUUGE Games), Akshat Rathee, Founder of Nodwin Gaming, and Pratham Mittal, Founder of Masters’ Union.

“We first came across Arjun’s work while tinkering on Roblox. His virtual items stood out in the marketplace with a level of taste that was hard to miss. What sets Arjun apart is a rare combination of foresight to pre-empt aesthetic trends on UGC marketplaces and the commercial discipline to convert that signal into a profitable, capital efficient operation. Meta Fashion sits at the intersection of two trends that drive our thesis on the space: the rise of UGC platforms as the next generation of consumer entertainment and the professionalization of creators on these platforms into real, venture-scale businesses. We’re truly thrilled to partner with Arjun.”

Startup: Trackk

Sector: Fintech

Amount: US$3.7 M

Led by: Lightspeed

Trackk, Young India’s investment platform built for Gen Z investors, has raised $3.7 million in a seed funding round led by Lightspeed, with participation from Info Edge Ventures and angel investors including Gaurav Munjal, Roman Saini, Tanmay Bhatt, Varun Mayya, and Gaurav Kapoor. The company will use the fresh capital to strengthen its broking infrastructure, expand product capabilities, accelerate user acquisition and customer onboarding, grow its team across key functions, and build additional financial products aimed at younger Indian investors.

Romit Mehta, Investor, Lightspeed said, “Trackk is building for a generation of investors whose relationship with financial products is fundamentally different from that of previous generations. The team has shown strong understanding of younger user behaviour and is creating a product experience that feels far more aligned with how new-age investors discover, learn and participate in markets.”

Startup: Mekr Technologies

Sector: Manufacturing

Amount: INR67 Crore

Led by: Avaana Capital

Mekr Technologies, a full-stack design and manufacturing company for consumer appliances, has raised INR67 crore in its Series A round led by Avaana Capital. Founded in 2022 by Anand Yadav and Gaurang Kuchhal, Mekr is building an integrated design, engineering, and manufacturing operating system tailored for India’s domestic appliance ecosystem. By combining modular architecture with tightly integrated manufacturing workflows, the company provides end-to-end solutions spanning the full product lifecycle – from concept, prototyping, and proprietary tooling to certification and mass manufacturing enabling brands to bring high-quality energy-efficient products to market in significantly compressed timelines.

“Mekr is building foundational engineering and unlocking manufacturing capabilities that directly address India’s structural reliance on imported appliance components. Its design-led, modular architecture enables faster innovation cycles, superior cost efficiency, and more resilient supply chains. We believe platforms like Mekr, which are building globally competitive, design-first production ecosystems at scale, will strengthen India’s manufacturing and supply chain resilience and position the country as a manufacturing hub for the world.” – Vikas Verma, Partner, Avaana Capital.

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