Rebranding: Shipyaari unveils its millennial look in the decennial year
Shipyaari, a fast-growing SaaS-based logistics aggregator, has announced its corporate rebrand and launch. It marks another major milestone in the evolution of Shipyaari, as it reimagines itself while taking a fresh and forward-looking approach to the global logistics market. With a clear goal of looking to achieve what’s needed in the market, Shipyaari is focused on being a technology-driven aggregation platform providing end-to-end supply chain solutions. This entails the ‘constant-change’ approach via strategic investments in innovation & infrastructure that would resolve the pain points of the Indian D2C ecosystem.
The new branding is rooted in the company’s customer-first obsession, always-on technological evolution mode, and augmented operational control ambition – the three drivers that have made the company and its portfolio what it is today. The brand ethos is empathy and they use the word ‘Yaari’ to express that. And the new proposition articulation is simple and smart – All Logistics. One API.
This rebranding is nicely captured in Shipyaari’s new integrated brand campaign that rolled out this week. The campaign comprises a brand film that beautifully narrates their transformation’s story in less than 100 seconds. The rebranding exercise also includes Shipyaari’s new and improved website, which will provide an enhanced experience to its stakeholders and be a valuable resource to understand their business, solutions, culture, and commitment to their clients. The new brand aesthetics would help create more meaningful engagements with a diverse set of audiences that Shipyaari caters to.
“Our new corporate brand identity aligns with the significant transformation that is taking place across the organization. It manifests a renewed sense of purpose, agility, and unboxing of a more futuristic business approach, indicative of a company on its growth trajectory” says Nayan Ratandhayara – Co-founder & CEO of Shipyaari.
“The new brand identity comes at an important time as the organization leverages its deep experience of over 9 years to position itself for the future with the adoption of strong operational control and continued customer-first approach at the core”. said Vishal Totla – Co-founder & COO of Shipyaari.
“As the organization continues to look ahead, creating a strong new-age, digital-first brand in the marketplace is essential while ensuring the new identity matches the ever-expansive supply chain solution provider the company is actively becoming. We challenge ourselves to push for new answers and keep thinking and innovating.” noted Rahul Karwa, Chief Transformation Officer, who comes with over 2 decades of rich experience in Marketing & Communications. At Shipyaari, he has been mandated to catalyse Shipyaari’s growth & managing brand Shipyaari’s perception across the stakeholders. “We are the problem solvers, and we push ourselves to be better on behalf of our clients, their customers, and the D2C ecosystem as a whole. We look forward to partnering with our customers in this new chapter and continuing to pioneer technologies that help change the world of logistics,” concluded Karwa.