Groupon, the popular daily deals site which has been going through tough times globally, has recently inked a deal with Tata owned Croma Retail. In a move that looks like aggressive marketing strategy, Groupon looks to sell gadgets with exclusive promotions and discounts.
As reported by TechCircle, Groupon India CEO Ankur Warikoo is very keen to penetrate the gadget market in India, and this partnership deal is just the start.
The co-branded microsite is featuring deals on various gadgets such as mobile phones, tablets, laptops, iPads and cameras. Customer care and end-to-end operations will be managed by Groupon India while the logistics will be handled by Croma.
Talking to Techcircle.in about the latest initiative, Groupon India CEO Ankur Warikoo said that ‘gadgets’ was one category the company wanted to penetrate further and decided to associate with an established name for the same. Asked if more co-branded microsites would be coming up soon, Warikoo said, “Nothing is planned as of now. The existing microsites on fashion and getaways are doing well and we may look at more in the future. But at present, we have not zeroed in on any category.”
“This collaboration will help us widen our horizons to reach customers who are looking for attractive deals on gadgets without compromising on the quality. It blends perfectly with our corporate philosophy and we are looking forward to a successful journey ahead,” said Ajit Joshi, MD and CEO at Infiniti Retail (Croma).
Groupon has been constantly working towards creating separate niches for different categories of products. They already have microsites selling niche deals on Fashion, Weekend offers, Health Care and City Getaways.